Featured – Daily Business Buzz Wed, 19 Jun 2019 20:32:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.3 Why Most Canadians Are Favoring Online Casinos Over Land Based Casinos /why-most-canadians-are-favoring-online-casinos-over-land-based-casinos/ /why-most-canadians-are-favoring-online-casinos-over-land-based-casinos/#respond Wed, 19 Jun 2019 20:32:25 +0000 /?p=487 Canadians in recent times have shown a tendency of favouring online casinos over land-based casinos. While land-based casinos still attract many players, statistics revealed by online casinos show that online casinos eclipse their land-based counterparts when it comes to the number of players who play games every day. In light of this, we decided to search for the reasons behind this phenomenon and we found the following.

Online Casinos are Much More Convenient

In as much as land-based casinos offer players some stunning pecks some of which include free cocktails, many players nowadays prefer playing at online casinos because they are convenient. When looking to play at online casinos, players need not dress up, they can simply enter an online casino lobby while in their pajamas. Additionally, online casinos of today for instance NoviBet are now available across mobile devices. This, therefore, means that players can simply enter casino lobbies irrespective of where they are.

Online Casinos Offer Incentives

Online casinos differ from land-based casinos in that they offer incentives in the form of bonuses. When playing at land-based casinos, there aren’t really any bonuses to talk of other than the occasional free drink or food discount. However, when one is playing at an online casino, there are lots of bonuses that he stands to win. As soon as one opens an account, most online casinos warmly greet him with a bonus which may come in the form of a deposit bonus. This may apply to the first deposit only or to the first, second and third deposit. Other generous casinos do not even require the player to make a deposit before they shower him with a bonus. This is because they offer no deposit bonuses! After registration, the player also stands a chance to win even further bonuses as most online casinos do offer daily, weekly, monthly and special promotions all year round. There are also loyalty (VIP) programs that enable regular players to receive exclusive bonuses.

Online Casinos Offer More Games

It’s been noted that online casinos offer more games than their land-based counterparts. As land-based casinos are limited in their endeavour to house as many casino games as possible by space, online casinos do not face such a problem. They can work with multiple software developers who will, in turn, supply them with dozens of games. The beauty of such games is that they are diversified in such a way that slots lovers will have their own collection of slot games, table and card game fans will have their own collection of table and card games while fans instant win games such as scratch cards will also have their own collection of scratch card games. In some respects, an online casino may come integrated with a sportsbook meaning that players will not be able to access casino games only, but they will also be able to place bets on their favourite sporting disciplines. Such a wide variety of options thereby make online casinos a great proposition to players.

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Local Halifax Businesses Capitalizing On Online Marketing Trends /local-halifax-businesses-capitalizing-on-online-marketing-trends/ /local-halifax-businesses-capitalizing-on-online-marketing-trends/#respond Mon, 24 Apr 2017 16:16:24 +0000 /?p=269 If you’ve ever been in a rush, or needed to find a quick solution to something locally, you’ve probably quickly typed in ‘garage door repair’ into Google and been served dozens of relevant results. You wouldn’t be alone, and this has been the trend for years now in Atlantic Canada. However more and more local service businesses and tradespeople are realizing how valuable their online real estate can be for getting the word out about their offerings.

From cleaning services to furniture repair, having a proper website is something that is an absolute no-brainer according to Attila Stob from intdmf.com.

“We analyze thousands of websites for key quality factors, and many are loading in over 5 seconds which is way too long to expect a prospective customer to wait. The ideal load speed is under 2 seconds, but ideally under 1 from the data we’re seeing.”

A study published as of 2013 notes that 33% of users are clicking the very first organic search result and with a slow or clunky website being so annoying, it’s important to have everything looking and operating perfectly. This means for those in the 5th to 10th position are losing major visibility and allowing their competitors to gain easy leads and more ground on them daily. If online betting sites, one of the most competitive and valuable niches ever are spending money on their online presence, it only makes sense for local business owners to pay attention accordingly.

The process of getting higher organic search results is known as SEO or search engine optimization and would be considered a subset of digital marketing. While Google themselves are very vague about how to accomplish this, local Halifax marketing firms are capitalizing on the opportunity and getting it done for small to medium sized businesses every month.

According to James Smart, a local digital marketing and white label PPC expert in the HRM area, a proper website is one that loads fast, offers a good user experience and solves the search intent – whether that be informational or commercial in nature.

“You ideally want a site that is user friendly to both Google as an algorithm and makes it easy for prospects to convert, whatever that may be in your case – phone calls, emails, or even an online purchase. Without that information, Google has a hard time rewarding you with higher organic positioning.”

This blends itself with content marketing and creative writing, which is the art of publishing relevant, useful and insightful on your site and social medial channels to boost user engagement and ideally brand engagement and leads. For savvy young entrepreneurs like James, this has been a case of greener pastures as online ad spend and focus on digital presence has enabled him to grow his agency significantly, all while making sure the revenue stays within the Halifax area and in the pockets of local businesses.

What’s next for those looking to get attention for their business? We can’t tell for sure, but with mobile device usage on the rise, and surpassing desktop searches in 2016, we can’t see the trend slowing down. The more people search for best tacos in Halifax from their phone or tablet, the more traditional marketing channels will be challenged and the more those who move and implement fast enough will be rewarded.

The only remaining question is – who DOES have the best tacos in Halifax?

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